SXSW 2024

Community Management Meet Up

Description:

In this interactive Meet Up, you’ll learn innovative ways to boost your social media engagement by passing the pen over to your audience and ethical tactics for creating algorithm boosting content calendars, channel growth and community management campaigns. You’ll be joining Joe Moring, Head Of Community & Partnerships at SHARE Creative, who’ll draw on working examples from clients Napapijri, Gulf Oil, Mercedes-AMG, INEOS Grenadier & The North Face, providing an open forum to discuss best practice.

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Takeaways

  1. Learn why the community should populate a quarter of your content strategy.
  2. Understand the importance of community-powered content and how real fans need to be present alongside creators.
  3. Future-facing tactics to take your community strategy into the late 2020s.

Speakers

Organizer

Milly Liechti, Senior Marketing Manager, Share Creative

Meta Information:

  • Event: SXSW
  • Format: Meet Up
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Beginner
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