SXSW 2025
How Artists and Fans Bond Over Tech-Driven Collectivity
Description:
Collective Effervescence unites people in a shared-purpose environment,fostering a sense of togetherness and connection.We'll explore how this phenomenon combined with breakthrough technologies as AI,haptics, holograms,XR & experiential storytelling helps build meaningful and scalable artist-fan relationships—an essential aspect in our increasingly complex world.By examining award-winning campaigns such as the launch of Lenny Kravitz’s latest album,we'll see how technology enhances engagement and intimacy, we will discuss the future of artist-fan connections & implications for digital players.
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Takeaways
- Learn how breakthrough technologies and multisensory experiences can create a lasting impression on fans and audiences by harnessing collective eff
- Reframe fan engagement with music artists, leveraging VR, AI, and interactive storytelling.
- Delve into the benefits of collaborative experiences that involve fans in the creative process, leaning on the Creator Economy.
Speakers
- Anna Paterlini, Co-Founder & Client Director, NEWU
- Cristina Foddai, Trend Hunter, NEWU
- Raffaele Bifulco, Co-Founder & Managing Director, NEWU
Organizer
Anna Paterlini, Co-Founder & Client Director, NEWU
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