SXSW 2024
AI, Marketing & the Law
Description:
With new AI tools emerging weekly, there is no doubt they will transform how work is done for millions. But with every advance in productivity comes a torrent of questions about ownership, provenance, and how to navigate the legal challenges that will inevitably arise. In this presentation, a lawyer and digital marketer present real-world examples of the emerging legal precedents being established in the new world of AI, and offer useful information for navigating your company’s path.
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Additional Supporting Materials
Takeaways
- Examples of real-world cases being adjudicated now that deal with generative AI and creative industries
- Guidance about how to safely encourage the use of AI tools within your organization
- An opportunity to ask questions of a lawyer working in the field of marketing and AI
Speakers
- Gary Kibel, Attorney, Davis+Gilbert LLP
- Peter Yagecic, VP of Innovation, Situation Group
Organizer
Peter Yagecic, Vp Of Innovation, Situation Group
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