SXSW 2024

AI, Marketing & the Law

Description:

With new AI tools emerging weekly, there is no doubt they will transform how work is done for millions. But with every advance in productivity comes a torrent of questions about ownership, provenance, and how to navigate the legal challenges that will inevitably arise. In this presentation, a lawyer and digital marketer present real-world examples of the emerging legal precedents being established in the new world of AI, and offer useful information for navigating your company’s path.


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Takeaways

  1. Examples of real-world cases being adjudicated now that deal with generative AI and creative industries
  2. Guidance about how to safely encourage the use of AI tools within your organization
  3. An opportunity to ask questions of a lawyer working in the field of marketing and AI

Speakers


Organizer

Peter Yagecic, Vp Of Innovation, Situation Group


Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Artificial Intelligence
  • Track 2
  • Level: Beginner


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