SXSW 2025
Game Changers: How Athletes are Redefining Brand Influence
Description:
Athletes are stepping into the spotlight as creators, and it's transforming the marketing game. Join pro BMX athlete & content creator Nigel Sylvester, alongside experts at YouTube and McDonald's, as they dive into how athletes are forging powerful, authentic connections with brands through innovative, social-media driven partnerships. Discover the strategies behind these game-changing collaborations and learn how they bypass traditional gatekeepers to engage audiences like never before. Explore the new frontier of athlete influence in the digital age and its impact on marketing success.
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Takeaways
- See how athletes like Nigel Sylvester use their social platforms to create authentic brand partnerships
- Learn how brands like McDonald's and YouTube partner with creators to craft viral campaigns that break cultural barriers and drive brand loyalty
- Discover the impact of athlete-driven content on marketing success and how it's changing the way brands connect with multicultural communities
Speakers
- Aja Smith, Sr. Account Director, We Are Social US
- Nigel Sylvester, Pro BMX Athlete, Content Creator, Philanthropist, Nigel Sylvester
- Nubia Murray, Sr. Director, Brand Communications – North America Impact, McDonald's
- Red Fabbri, Global Social Marketing Lead, YouTube
Organizer
Kyle Loretan, PR & Communications Director, We Are Social US
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