A 😊 sets the tone of a business email. A 💯 provides immediate reassurance or even a business deal confirmation. No CEO’s email establishes a company’s energy with the accuracy of a “rolling into the weekend like” meme. If you could respond to a memo with the *Homer disappears into shrubs* gif, wouldn’t you? With modern digital speak, we’re utilizing the full scope of visual linguistics – for social, transactional and innovation discussions alike. Learn why this shift applies to market research, and why new digital language behaviors are irreplaceable in discerning business insights.
- Learn how every part of culture – from marketing to politics – adopted new digital language, while research lagged and left room for opportunity.
- Explore how the language of digital culture currently fits into your discussions with your audiences and community members.
- Upgrade the ways you conduct the most basic methods of research to guarantee you’re fluent in the new language of marketing insights.
- Maria Vorovich, Chief Strategy Officer, GoodQues
Maria Vorovich, Chief Strategy Officer, GoodQues
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