SXSW 2025
Bridging Worlds: Unlock the Power of Immersive Storytelling
Description:
Digital is one dimensional and salesy, real life experiences have access barriers, how can brands combine the reach of digital with the immersion of experiential to add depth to the story that they are telling?
We imagine a world where your actions in both the physical and digital space impact each other and persist over time.
Our panelists will discuss how and why a ‘bridged reality’ approach can help brands get closer to their customers.
Other Resources / Information
Takeaways
- Turn a follower into a fan, turn a fan into a loyal superfan.
- Use the power of storytelling across the ecosystem to solve physical access issues.
- Discover strategies to continually monetize relationships with customers over longer periods of time.
Speakers
- Phill Dodd, Vice President Strategy, UX & Data, experience.monks
- Cole Sullivan, Founder, Array of Stars
- Marc Pelland, Technical Lead, NVRSE
- Stephen Shaw, Founder, Round Room Live
Organizer
Steph Montano, Director of Client Experience, Array of Stars
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