SXSW 2024

Driving Change through Creativity: NFLPA and FIT's Social Justice T-Shirt Design Contest

Description:

Join us for an inspiring session that delves into the powerful collaboration between the NFL Players Association and the Fashion Institute of Technology. Discover how this unique partnership is making an impact in promoting health equity and providing a voice for marginalized communities.

Explore the Spring 2023 NFLPA Social Justice T-Shirt Student Design Contest Presented by FIT, where students utilized their creative skills to address the social justice issue of healthcare access and equity. Listen in to gain insight on how the design worn by NFLPA players. Understand how the winning design will be worn by NFLPA player members, leading to increased awareness, and encouraging meaningful conversations about diversity and inclusion.


Other Resources / Information


Takeaways

  1. Who would have thought a simple T-shirt contest could bring about such meaningful changes? It's got the power to raise awareness and inspire action on social justice issues.
  2. It becomes a symbol of solidarity when NFLPA players wear it proudly during training camp. It's changing how the sports industry looks at social justice, thanks to those creative partnerships.
  3. The NFLPA and FIT are showing us how combining sports and fashion can be a game-changer for diversity, equity, and inclusion. Their collaboration sets a powerful example for other industries to step up and make positive changes in society.

Speakers

  • TBD TBD, TBD, TBD

Organizer

Mike Adams, Marketing Manager, NFL Players Association


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Fashion & Beauty
  • Track 2
  • Level: Intermediate


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