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Hans Bjordahl, Shadowculture |
Hitting the Design + Technology Sweet Spot
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Some teams lead with design, then figure out the best technology to deliver it. Other teams lead with technology, then build systems for which UI is an afterthought and inspiration nonexistent. Fuse creativity and technology into a truly unified approach, however, and you're in the "sweet spot." How to get there.
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Design
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P
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I
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Bill Leake, Apogee Search |
Search Optimization for Social Media
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As the Internet evolves into more of a participation-based social network, useful information will become an increasingly vital ingredient in a website's overall success. Join this panel of experts as they discuss ways to incorporate the latest 2.0 technologies to help search rankings, marketing strategies and PR initiatives comply with this new wave of universal search.
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Social
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T
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I
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Lana Moore, itzbig |
Web 2.x -- What's after Web 2.0?
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The impact of Web 2.0 has launched interest with investors trying to capitalize on the trend. By understanding the impact of Web 2.0 and the problems that sites built on the Web 2.0 premise aimed to solve, we can make some observations on the Web's future and new opportunities.
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Next Gen
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T
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I
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Steve Mack, Lux Media |
Podcasting: Is Anybody Listening?
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It's all fine and good that millions of people are subscribed to an ungodly number of podcasts. But how podcasts are actually heard? How much of a podcast do people actually listen to. This panel of experts discusses the challenges Podcasting faces on the path to becoming a mature distribution medium.
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Business
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P
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I
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Conleth O'Connell, Vignette Corporation |
How Many Clicks to the Center of �?
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As we grow increasingly reliant on mobile devices, we inevitably run up against limitations such as endless scrolling and multiple clicks to find content we are looking for. This session will explore how mobile content discovery based on user behavior, rather than current search techniques, can enhance the consumer experience.
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Content
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P
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I
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Susan Price, MediaRich |
Controlling the Dialog: Civility and Censorship in Social Media Spaces
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You create a collaborative online space to enable interesting conversations and community. But people are messy, opinionated, sometimes hurtful. When should you delete comments, exclude a community member? What are the logistics for doing so? Let's discuss the legal and ethical repercussions of exercising -- and not exercising -- control.
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Social
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P
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I
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Jason Marks, Heavy |
The Myth of Short Form Content
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From the groundbreaking music video days of MTV to the 4 minute skits of SNL, to the 18-year-run of America's Funniest Home Videos, short form content has been a part of our mediascape for 25 years. This panel will question the idea that the Internet demands a different type of content to satisfy the user's new attention span, and discuss the ways in which that attention span can scale, not by platform, but by the quality and positioning of content.
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Content
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P
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B
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Anthony Batt, Buzznet |
All Access Pass: Bands, Fans and New Media Transparency
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Bands and fans today have an extraordinary relationship. The Internet has become a VIP Pass giving music fans unprecedented access to the artists they love, their music, photos, videos and lives like never before. How far does a band really have to go to connect with and engage their fans.
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Social
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P
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B
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Mike Hudack, blip.tv |
Getting Funded: How to Attract the Right Investors
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This session will focus today's technology business environment. Today, it is more diverse than ever before and it is becoming increasingly more difficult to stand out in the crowd. With so many promising companies all competing for the attention of a select few investors, what can a technology start-up do to find the right source of backing?
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Business
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P
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A
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Christina Wodtke, Cucina Media |
Designing Social Media: Interface Tricks and Tips
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We all know the core concepts -- Identity, Presence, Relationships, etc -- but how do these manifest themselves in our design choices? From avatars or log-in pages, a million tiny choices make the difference between lively community and crickets chirping. We'll teach you how to make social software social!
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Design
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T
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I
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Rohit Bhargava, Ogilvy Public Relations Worldwide |
Creating the Ultimate Personal Brand With Social Media
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Starting a blog is easy, but getting it to stand out among millions of blogs is going to be tougher and tougher. In this session, you will get real tips for how you can make your blog, social networks and online profiles all work together to help you build the ultimate personal brand -- to help you make money, get your dream job, sell that big book deal or rank first on Google for your name.
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Business
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P
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B
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Nick Finck, Blue Flavor |
The Contextual Web
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The next generation of the web isn't going to be on your desktop, it may not even be on your mobile device. Context is going to be increasingly important and Nick will take you through the process of designing and architecting for context as well as regardless of the context.
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Next Gen
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P
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I
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David Neff, American Cancer Society |
Non Profits Meet the Mobile Space
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Non profits are always pushed to the limits on several fronts. From recruiting volunteers to collecting donations the Mobile space is opening doors that most non profits didn't know existed. Come learn about how several of the largest non profits in the US are leveraging mobile technology to influence and recruit a whole new world of people.
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Mobile Wireless
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P
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I
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Will Smith, Maximum PC |
Perfect Your Pitch With Three Good Slides
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We've all sat through those lame presentations, where the presenter obviously spent dozens of hours honing his slides, and none thinking about what he was actually trying to say. This panel will teach you how to distill your message down to three amazing slides that will get your message across immediately.
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Misc
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P
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I
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Jay Allen, Textura Design |
Hacking the Enterprise with Social Media Applications
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How are social media apps being adapted to live in corporate environments? Our group of panelists will talk about the unique requirements of Big Business, and how they're hacking for the Man, including show-and-tell.
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Programming
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T
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A
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Eric Klotz, VideoEgg |
Next-Gen Marketing: Brand Integration Within Webshows
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Brand integration within webshows has become an advertising phenomenon. A brand must be woven into the storyline to meet the brand's objective of showcasing their product while not being obtrusive to the audience. This panel will show the challenges from the perspective of both the advertiser and the content creator.
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Marketing
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P
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I
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Lionel Menchaca, Dell |
Future of Corporate Blogs: What's New & Next
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A candid discussion about what it takes to be the most relevant and engaging corporate blogs in business. Are corporate blogs relevant? What, if any, will replace this medium? How has and will this medium evolve? A behind-the-scenes look at what it takes to 'feed the machine,' manage (internal and external) expectations, plan for growth, deal with opinionated customers, etc.
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Business
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P
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B
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Brian Williams, Viget Labs |
How Traditional Businesses Can Leverage [Stuff Like] Social Media
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Twitter, Facebook, YouTube, and even Blogger might have started out for fun (and for stalking), but for some they've become a real business. Learn how forward-looking companies are using social media and the lessons of Web 2.0 to attract new customers, strengthen relationships, and ultimately improve their bottom line.
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Marketing
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P
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B
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Steve Jang, Imeem |
It's Not Music That's Dead, It's the Music Industry
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Music and the surrounding experience, including festivals and concerts, are more popular than ever. The music industry is facing seemingly insurmountable challenges, including lagging CD sales, piracy and the popularity of singles over albums. Learn more about the ad-supported digital business models enabling free access to music that could prove critical to the survival of this industry.
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Business
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P
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B
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Kevin Cheng, OK/Cancel |
Wordless: Using Comics to Explain Your Product
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A long time ago, in a land far far away, people wrote long requirements documents and pages of copy to explain their product to their bosses and their customers. Until one day, they learned that there is another way. Telling stories through the power of pictures, sequenced together to form... "comics". Learn how anyone can create comics to help their product get built, get used and maybe even get sold.
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Design
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T
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B
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Betsy Scolnik, National Geographic |
Effective Digital Methods to Impact Consumers
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Whether creating new programming or repurposing existing library content, what are the most effective methods to impact consumers and develop a lasting brand identity for your company? Content providers and creators face enormous challenges as they attempt to effectively identify, and create meaningful connections with target audiences.
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Business
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P
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A
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Glenn Otis Brown, Google |
50 Million Channels and Nothin' On
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Reality TV just won't die. Movie budgets are shrinking. CG characters and amateurs are replacing trained actors. An entire generation of YouTube teenagers think they'll wind up on the cast of Saturday Night Live. The web is awash in porn, beheadings, and celebrity wardrobe malfunctions. Is online video leading us down the road to a real-world Idiocracy?
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Joint Panel
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P
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I
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Chantal Foster, City of Albuquerque |
Web Ninjas Infiltrate Local Government
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In Albuquerque, a revolution is afoot. Five private-sector web geeks have infiltrated city government to make Albuquerque an innovator in communicating with a web-enabled citizenry. Their first year on the job was a lesson in shock therapy. This session explores how to make big change without big budgets in government.
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Misc
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P
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B
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Ryan Sarver, Skyhook Wireless |
You Are Here: Gaming and User's Geolocation in Web 2.0
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By zeroing in on a user's location, websites and applications can deliver a compelling, contextually relevant experience. Taking a lesson from area/code and their cross-platform location-based game Plundr, this session will cover the various ways of identifying a user's geolocation -- Wi-Fi positioning, IP geolocation -- and how to make them part of a user's experience.
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Gaming
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T
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I
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Stephanie Sullivan, W3Conversions |
What Women Need to Succeed
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Some feel that women have a tougher time succeeding in a man's tech world. This panel will examine the facts, ideas and theories surrounding what it takes for women to be empowered and successful as business owners and contractors.
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Business
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P
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B
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Narendra Rocherolle, 30 Boxes |
Marketing Into the Facebook Social Graph
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This panel will focus on strategies and success stories for applications that have taken hold within the Facebook f8 platform. We'll look at home grown successes as well as open web apps that have made the transition into a social network.
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Marketing
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P
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B
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Scott Boyd, AOL |
Packaged Media Sources: Partnering For Digital Download Dominance
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As options for downloading digital music and video replace the need for physical discs, electronic devices are evolving to meet consumer demand for quick and easy access to online content. In this presentation, the speaker will explore the transition to a world without discs, and what implications this will have for OEM's and content providers in terms of potential partnership in the emerging digital media space. He will also examine new trends in 'packaged media sources' that combine new consumer electronics with content access.
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Content
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P
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B
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Cory Silverberg, About.com |
When No Means 01001: Sexual Ethics and Interactivity
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New forms of online sexuality are presenting new ethical issues. We'll tackle these issues from the perspectives of designers, public health workers, and content producers, exploring issues such as the nature of consent in a virtual world, the ethics of STI/HIV status disclosure on line, and the role of individuals and corporations in developing global sexual ethics in on line worlds.
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Misc
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P
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B
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Steve Mack, Lux Media |
Podcasting: Should We Care?
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Podcasting exploded onto the scene a few years ago and hit the mainstream in 2007. But are numbers enough? Sure, folks are subscribing, but is anyone actually listening? Is anyone making any money yet? If so, how?
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Business
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P
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I
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Peter Kirn, createdigitalmusic.com |
Hacking Creativity: DIY Art and Music Tools
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Meet the hyperniche: the fringe corners of the Web, where artists quietly reshape creativity in digital media. They hack unauthorized APIs into their favorite software, design and customize open-source hardware. Flash becomes an art tool, a garage-sale Commodore 64 an instrument, and a webcam a motion-sensitive sensor.
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Joint Panel
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