Using AR to Stand Out on Instagram

Description:

While high profile names like Ariana Grande, Kylie Jenner, Vogue, and the NBA have leveraged augmented reality to engage followers, everyday people on Instagram are also building their personal brands with AR. This disruptive medium is being leveraged by online content creators to attract, engage, and significantly grow their audiences. This panel will explore the motivations and behaviors that drive AR usage on Instagram today, and introduce a series of AR guidelines and design principles informed and inspired by a blend of Instagram creators, in-house experts, and brand partners. Going well beyond photos and videos, you will experience successful AR examples, and leave inspired with new ways to tap into AR for your own Instagram accounts.