How Monetizing Data Got Us Fired by Gartner

Description:

There’s an Innovator’s Dilemma for market researchers. Gartner, a leader in tech industry analysis, is superb at studying established markets through vested data analysis. Liftr Cloud Insights realized we were generating insightful data to measure new markets, like sizing public cloud infrastructure and its supply chain, but failed to monetize it. So, we invested in gathering, aggregating, and analyzing public data automatically with the goal of creating and monetizing data. Gartner realized they didn’t have anything similar and “upgraded” us from customer to competitor. Hear why we began collecting public cloud data, how it expanded into a business, and how getting fired by Gartner became ideal for us.