SXSW 2019

Building Parenting Brands in a Post ToysRUs World

Description:

In 2019, Millienials will outnumber Boomers as the largest generation, changing everything from the way we work to the way we vote.

At the same time, this generation is becoming parents themselves -- and they have their own approach to this lifestage, one that is already upending long-established businesses. Learn about:

- How personalization impacts every step of the way -- from the pregnancy process to socialization and education
- The increasing prioritization of programs that put an emphasis on creativity and curiosity over discipline and obedience
- Establishing and leaning on community to create a support network

Everyone from social networking startups to big banks will need to rethink their approach to stay ahead of the tide (and not go the way of Geoffrey).


Related Media

Other Resources / Information


Takeaways

  1. Learn about the Lifestage: Priorities for a new generation of parents require companies to rethink their approach. How to stay ahead of the curve.
  2. Prioritize Personalization: Parents don't just want the latest off-the-shelf big box item anymore. They want to align with values they hold dear.
  3. Cultivate Connection: In a world filled with standardized testing and overscheduled kids, parents are seeking to give joy over ambition for kids.

Speakers


Organizer

Rebecca Silliman, Principal, Whipsmart Communications


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Track 2
  • Level: Beginner


Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.