SXSW 2025
From Palate to Palette: How Food Disrupted Beauty & Fashion
Description:
From the “Strawberry Girl” aesthetic to “Blueberry Milk” nails, the collision of food, beauty and fashion is continuing to trend like never before. In response, numerous brands have launched distinctive products and collaborations to reach new audiences. A diverse panel of speakers from beloved brands will come together to discuss why food and lifestyle trends are appealing to Gen Alpha and Gen Z, and what it means for the future of brand marketing and collaborations.
Other Resources / Information
Takeaways
- Why food has taken over younger generations’ fashion and beauty trends.
- How popular brands are using aesthetics made popular on TikTok to reach new markets.
- How brands are innovating in order to attract new consumers.
Speakers
- Frances Dillard, Vice President, Marketing, Driscoll's
- Lisa Bühler, Founder & CEO, Lisa Says Gah
- Jan Arnold, Co-Founder, CND
- Joseph Lamour, Food Reporter, TODAY.com, NBC Universal
Organizer
Nicole Kaplan, Director, Allison Worldwide
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