SXSW 2025

Win the Internet with Brandom Content

Description:

There are brands that seem to have reached a cult status online. While they are wildly successful, there doesn’t seem to be much “marketing logic” to what they are doing. Duo Lingo, Ryan Air, and a few very others…at first glance there isn’t much sense to their content - but once you open the comments section, people are raving about it. And their organic reach is off the charts. We are here to introduce a new idea. Forget Branded Content…and meet Brandom Content. If you know your brand fundamentals, you can stop being the brand you skip and unlock the entertainment potential of your brand.

Related Media

Vimeo Video

Takeaways

  1. How are these brands doing it? We’ll dive deep into the social web and learn from others’ brand fundamentals.
  2. We’ll practice the ability to separate Branded Content from Brandom Content. How to find footing in uncertainty.
  3. We’ll define what Brandom Content is for you. You’ll be able to draw the line between what you want to tell and what your audience wants to see.

Speakers

  • Ramin Bahari, Creative Director, DEPT ®

Organizer

Ramin Bahari, Creative Director, DEPT®

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Advanced
Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.