SXSW 2022
LATINX Pop-Culture During Post-Pandemic Era
Description:
A conversation about the intersection of pop culture, music, marketing & entertainment specifically for the Latinx audience in the US. The discussion will touch on changing consumption patterns and use of technology throughout the pandemic and following, as well as the role Latinx culture has played in the entertainment industry and culture as a whole. Speakers will discuss how these changes have resulted in growing marketing and advertising opportunities.
Other Resources / Information
Takeaways
- How is Latinx culture evolving in response to the changing consumption patterns post pandemic? Any new trends?
- How does Spanish music play a role in cultural connection for LatinX today?
- How can artists, publishers, entertainment advertisers work together to create a bigger impact in an ad marketplace where there's still room for growt
Speakers
- Eric Tjahyadi, VP, Ad Sales, The Orchard
- Pita Rodriguez, Sr. Multicultural Manager, Consumer Media (Mobility), AT&T
- Jessenia Garcia, VP of Media, Universal Pictures
- Eduardo Padron, Sr. Sales Director, Tubular Labs
Organizer
Meredith Nadeau, Associate Director, Brand Marketing & Communications, The Orchard
SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.
Add Comments