Brainstorming is Bullshit!

Description:

Decades of research have proven that brainstorming is one of the least effective ways to create innovative ideas. So why do many people still do it? We are told that Design thinking delivers better outcomes, but is the ideation stage simply brainstorming re-branded? Industries that rely on creative thinking as their currency need to invest in better ideation and conception techniques. You can't expect to create innovative ideas if the process you use to create those ideas is from the last century. In this workshop, you'll see the research that will cause you to never brainstorm again and hear from creators about the techniques they used to create their ideas.