SXSW 2021
Eyes Off The Road! Universal's Drive For In-car VR
Description:
Autonomous vehicles will make the "moving living room" a reality and change the way we consume entertainment on the go. A media revolution is on its way.
Universal has collaborated with German startup, holoride, and real-time spatial experience company, REWIND, to shape the in-car entertainment experience of the future.
Working with REWIND, Universal is reimagining beloved IP in VR. holoride technology takes that VR content and matches it with data points from the vehicle in real-time, creating an extremely immersive experience that also helps to reduce motion sickness. The content is highly adaptive and matches the type and length of the route.
Journey-based XR experiences offer a new medium for creatives and new revenue opportunities for many companies.
Related Media
Other Resources / Information
Takeaways
- What opportunities and challenges does this open up for creatives, media, and brands?
- Is the autonomous car the next entertainment frontier? Hear Universal's thoughts.
- How does virtual reality in a car work and what is elastic content?
Speakers
- Sol Rogers, Founder of REWIND, REWIND
- Greg Reed, Vice President Technology Partnerships, Universal Pictures
- Nils Wollny, CEO and Co-Founder, holoride
- Holly Goline, Vice President, Universal Pictures
Organizer
Jude Forbes, Head of Marketing, Rewind
SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.
Add Comments