SXSW 2020
Move Over AI: How Innate Intelligence Gets Action
Description:
AI will only get you so far. You also need to trigger people’s deep-rooted, instinctive responses: their Innate Intelligence. Cognitive research shows most decisions are made reflexively - based on automatic patterns ingrained in the brain to help early humans survive. Today those same patterns impact purchasing decisions. They compel attraction or avoidance.
So AI revealing what to say, at what point, to who isn’t enough. How you say it is what can automatically command attention and prompt a hardwired response.
Discover the Endowment Effect, Rhyme as Reason Bias, and other heuristics and cognitive biases that trigger instinctive, innate behaviors. See why Innate Intelligence is the powerful complement to AI -- and why not using it actually hobbles AI’s effectiveness.
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Takeaways
- Discover how to easily increase engagement and response to ads, emails and webpages, with wording/frames that trigger instinctive patterns of behavior
- Find out how your creative can tap mental shortcuts, heuristics, and other innate intelligence to drive customer behavior that AI alone cannot
- See how to make the most of AI advances by constructing your marketing messages to activate your target’s innate, hardwired reactions and defaults
Speakers
- Nancy Harhut, Chief Creative Officer, HBT Marketing
Organizer
Nancy Harhut, Chief Creative Officer, HBT Marketing
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