SXSW 2020
How Hip-Hop Maps Out the Nouveau South
Description:
East and West Coast hip-hop acts used to write off acts like 2 Live Crew, Geto Boys and UGK — mistake "country" for being an insult, synonymous with "dumb" or "backwards." Today the South's politicians and chart-topping hip-hop drive the region's identity. But their points of view couldn't be more different: In the face of regressive legislation, Southern hip-hop presents a counter-narrative, like when 21 Savage protested current U.S. border policies during a live 'Tonight Show' performance. How did hip-hop become a lone, prevailing space for contemporary Southern thought?
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Takeaways
- How the South became associated with backwards thinking, to start
- What accounts for the fundamental disconnect between the South's politicians and its hip-hop constituencies
- How Southern hip-hop reflects overlooked complexities in modern Southern identity
Speakers
- Regina Bradley, Assistant Professor, Kennesaw State University
- Floyd Hall, Media Strategist and Cultural Producer, WABE
- Christina Lee, Music journalist, WABE
Organizer
Christina Lee, Cohost, WABE
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