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SXSW 2020

How Hip-Hop Maps Out the Nouveau South

East and West Coast hip-hop acts used to write off acts like 2 Live Crew, Geto Boys and UGK — mistake "country" for being an insult, synonymous with "dumb" or "backwards." Today the South's politicians and chart-topping hip-hop drive the region's identity. But their points of view couldn't be more different: In the face of regressive legislation, Southern hip-hop presents a counter-narrative, like when 21 Savage protested current U.S. border policies during a live 'Tonight Show' performance. How did hip-hop become a lone, prevailing space for contemporary Southern thought?

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  1. How the South became associated with backwards thinking, to start
  2. What accounts for the fundamental disconnect between the South's politicians and its hip-hop constituencies
  3. How Southern hip-hop reflects overlooked complexities in modern Southern identity



Christina Lee, Cohost, WABE

Meta Information:

  • Event: SXSW
  • Format: Podcast
  • Track: Connection & Culture
  • Level: Beginner
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