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SXSW 2020

Digital Health Takes On Smoking Cessation

Carrot & JJI have partnered to address the leading cause of preventable death in the US–tobacco use. We believe that behavioral science, medical technology, pharmacotherapy, community, coaching, and data science can transform smoking cessation into a massively scalable preventative service. We will highlight the size of this problem, and then discuss the Pivot Solution, including its FDA-cleared CO breath sensor, and the clinical studies that validate the technology. JJI will share how their strategic partnership with Carrot relates to the company’s ongoing initiatives in combating smoking prevalence. Pivot is the first innovation to address smoking cessation since the launch of Chantix (2006), and the Pivot breath sensor is the first OTC product for smoking cessation to be FDA cleared.

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  1. Disruptive start-ups can be significantly aided by partnerships with strategic investors.
  2. To truly impact public health at massive scale, we need to innovate in helping people quit smoking.
  3. Digital health solutions must be evidence-based and validated with prospective clinical trials.



Corrie Mills, Mktg Consultant, Carrot Creative

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Health & MedTech
  • Level: Advanced
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