SXSW 2020

Smart Touring: Guide Booking + Marketing With Data

Knowing where an artist's fan base lives and how to reach to maximize each performance opportunity and marketing spend has long been the holy grail of touring. New sources of data make that possible. But how do you filter through the mountains of data available from streaming services, social media, historical music and ticket sales, Bandsintown fan trackers and dozens of other sources to make informed decisions about which cities to play, venue size, ticket prices, marketing and more? A panel of experts will explore the best data sources for smart touring, real world examples of artists using data to tour smart, and why streaming and social data tells an important but incomplete story. And since most data is historical, how do you use it to predict the future?

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  1. Attendees will learn where to find the most relevant data for them.
  2. Attendees will understand how to parse and share data with their teams to make informed career decisions.
  3. Attendees will learn how to to use data to tour and market smarter.



Fabrice Sergent, Co-Managing Partner, Bandsintown

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Future of Music
  • Track 2
  • Level: Intermediate
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