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SXSW 2020

Technology Innovation Through the Lens of Design

How do you create cutting-edge robotics paired with minimalist design that taps into the human desire for a more autonomous lifestyle? How do you carve out a brand new category of robotics: technology that aims to support and enhance human experiences? How do you develop a robot based on the understanding of human behavior and how humans move? At Piaggio Fast Forward we’re approaching technology innovation through human-centered design. Design is problem solving, reframing the question to focus on the key aspects that are most important, and using research to find thoughtful and elegant solutions. Our first product, the following robot gita®, enhances the walkability of all lifestyles, eliminating trips in single-occupancy vehicles, and adding fulfilling and interactive experiences.

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  1. The importance of integrating design into the innovation process when inventing new products.
  2. Using research as a problem solving tool that creates creative connections between seemingly unrelated topics.
  3. When developing technology for humans, understanding both the users and observers, to reach the human desire to experience and be seen experiencing.



Rossitza Kotelova, Lead Of Smart Behaviors Group, Piaggio Fast Forward

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Design
  • Level: Advanced
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