SXSW 2020
Branding the Revolution: How Technology Takes Hold
Description:
Einstein described quantum phenomena as "spooky action at a distance." How can public perception change the road to quantum computing? When Eric Drexler applied the term "Nanotechnology" to Richard Feynman's vision, did he engineer a new reality? What about Jaron Lanier, who coined “Virtual Reality” in 1987?
This discussion focuses on coining technological revolutions and how public perception can alter the course of scientific advancement. The act of naming emerging technology makes it possible, but “branding” a revolution can change and even slow the course of progress. How has perception altered the course of discovery in the fields of VR and nanotechnology? And, once an invention becomes part of the public imagination, how do we prevent fear from entering the discussion?
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Takeaways
- How do perception and technology intertwine in the public sphere, and how does public perception alter the course of technological innovation?
- How do we communicate scientific discovery to the public in new ways, whether building new immersive VR experiences or industrial foundations?
- How are VR and Nanotechnology experts redesigning the way we perceive and experience the world?
Speakers
- Eric Drexler, Scientist, Adviser, Academic, Chairman of Foresight Nanotech Institute, Oxford University
- Matthew Putman, Co-Founder and CEO, Nanotronics
- Helen Papagiannis , Augmented Reality Specialist, Author of Augmented Human, Keynote Speaker, XR Goes Pop
- Arielle Pardes, Senior Associate Editor, Wired
Organizer
Matthew Putman, Co-Founder And Ceo, Nanotronics
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