SXSW 2020

Driving Transformation in the Digital Age

Description:

JOIN LUBOMIRA ROCHET, GLOBAL CHIEF DIGITAL OFFICER, FOR A DYNAMIC KEYNOTE ABOUT THE WAY NEW TECHNOLOGIES, NEW BUSINESS MODELS, NEW TALENTS, AND NEW BRANDS
ARE REDEFINING THE EVE R -CHANGING BEAUTY GIANT L'ORÉAL.

Related Media

Youtube Video

Takeaways

  1. The key milestones that have been taken in recent years to accelerate on Digital.
  2. The second phase of the Digital Transformation for L'Oréal.
  3. The essential stepping stones to become the nr. 1 Beauty Tech Company

Speakers

  • Lubomira Rochet, Global Chief Digital Officer, L'ORÉAL

Organizer

Ana Melara, Director of Communications & Community, L'Oreal

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Advanced
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