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SXSW 2020

Behind the scene of esports activations

Esports attracts many brands that want to be involved in this fast growing industry. But it can be difficult to find what kind of activations are the right fit for a brand and which one will create a lasting impression for the brand. In this panel, we go backstage to find how certain esports activations were created and learn the “how” and “why” behind successful tailor-made PR campaigns.

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  1. You'll learn : The key points of a successful esports activation
  2. You'll learn : To work with experts in esports to have a great activation
  3. You'll learn : To understand the esports ecosystem


  • Ophelie Allasseur, Project Manager, Level 256
  • Claire Blackwood, International Account Director, Hurrah
  • Alban Dechelotte, Head of Sponsorships & Business Development EU Esport, Riot Games Europe


Ophelie Allasseur, Project Manager, Level 256

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Gaming Industry
  • Level: Advanced
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