SXSW 2020

Behind the scene of esports activations

Description:

Esports attracts many brands that want to be involved in this fast growing industry. But it can be difficult to find what kind of activations are the right fit for a brand and which one will create a lasting impression for the brand. In this panel, we go backstage to find how certain esports activations were created and learn the “how” and “why” behind successful tailor-made PR campaigns.


Related Media

Other Resources / Information


Takeaways

  1. You'll learn : The key points of a successful esports activation
  2. You'll learn : To work with experts in esports to have a great activation
  3. You'll learn : To understand the esports ecosystem

Speakers

  • Ophelie Allasseur, Project Manager, Level 256
  • Claire Blackwood, International Account Director, Hurrah
  • Alban Dechelotte, Head of Sponsorships & Business Development EU Esport, Riot Games Europe

Organizer

Ophelie Allasseur, Project Manager, Level 256


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Gaming Industry
  • Track 2
  • Level: Advanced


Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.