SXSW 2020

The ROI of Empathy: Applying Science to Emotion

Description:

Every marketer recognises the importance of empathy. It allows us to gain a deeper understanding of our audiences and design better solutions for their needs.
But how do we measure it?
For something so important we struggle desperately to articulate the commercial value empathy brings to marketing.
Using a combination of bespoke research, proprietary tools and live examples, we’ll provide a framework for answering these questions, and offer a way to justify the importance our industry places on the E word.

Other Resources / Information

https://www.omd.com/why-omd/

Takeaways

  1. Statistical evidence on the commercial value of applying empathy to marketing
  2. Clarity on the ways that empathy drives commercial growth
  3. A framework for calculating the ROI of empathy

Speakers

  • Marcos Angelides, Managing Partner, Strategy, OMD

Organizer

Marcos Angelides, Managing Partner, Strategy, OMD

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate
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