Transformation in Aisle 3: Tech Takes Over Grocery
When we want to make dinner, we can buy groceries through an app, select a meal kit of ingredients to arrive at our door each week, or use the self-checkout lane to buy items at our favorite store. Technology is at the forefront of our experience, but that hasn't always been the case. As major competitors like Amazon and startups like Boxed and Blue Apron entered the scene, the grocery industry was turned on its head. From (finally) expanding into e-commerce to conquering the last mile, CPG and grocery leaders are racing to keep pace with consumers’ evolving preferences — and often relying on technology to do so. In this panel, grocery and tech experts discuss how technology has changed the way we shop, the challenges still to overcome, and how they think about the future of grocery.
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- How has technology innovation helped solved some of the biggest problems in grocery? How has technology overcomplicated or gotten in the way?
- How do grocery players prioritize which areas of their business to invest and innovate in over others?
- What emerging technologies are grocery players most skeptical of? most excited about?
Kerry Brunelle, Senior Communications Manager, Bazaarvoice