SXSW 2020

Want to Stop Climate Change? Make it Personal


We are at a critical point in the global effort to address climate change. Alarming headlines, lack of leadership, and the sheer scope of the problem have led most Americans to a dangerous place: apathy. However, emerging research indicates that a small, committed group of Americans can create systemic change. In this session, participants will learn how seven actions taken by Americans could significantly reduce greenhouse gas emissions, and if adoption increases to 10%, the United States would get back on track to meet our Paris Agreement targets. In the coming year, the campaign to inspire these behaviors will extend to campuses, corporations, and cities across the country. The research is clear: Want to stop climate change? Make it personal.

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  1. Participants are inspired to take personal action on climate change and join a national movement to reduce greenhouse gas emissions
  2. Participants know the 7 target behaviors, that if adopted by just 10% of Americans, would get the US back on track to meet our Paris Agreement target
  3. Participants will understand that individual behavior change is an essential and scalable component of achieving emissions reductions in the near term


  • Brett Jenks, CEO, Rare


Camille Freeman, Coordinator, The Center For Behavior And The Environment, Rare

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Climate & Social Action
  • Track 2
  • Level: Beginner

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