SXSW 2020
Have You Used Your "White Voice" Lately?
Description:
Multicultural groups represent the youngest and fastest-growing segment of the U.S. population. The Empathy Age we live in, combined with this audience’s rise in both numbers and buying power, heightens the need for brands to become more culturally acute. This presentation dives into how inclusivity will play a vital role in the creative industry starting with voice technology, which is currently suited for white, upper-middle-class Americans. Brands and storytellers alike haven’t tapped the full creative potential of voice technology, and all of the tools are right in front of us. According to Comscore, by 2020, 50% of all user searches will be voice searches. Today’s designers need to be able to think about inclusivity beyond the screen. Are you ready to design the future?
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Takeaways
- Changing landscape of the U.S. Consumer and its implication on emerging technology used by advertisers to reach new audiences.
- How UX Designers and creatives can create messages and stories that accomodate different user groups.
- Confidently apply voice design principles to address diverse audiences.
Speakers
Organizer
Laura Canzano, Associate Creative Director, GSD&M
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