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SXSW 2020

Algorithms of Human Creativity

Go into professions that machines are bad at, those involving unpredictability and creativity.” This is the career advice for today’s kids from Max Tegmark, the author of Life 3.0. Creativity is the skill of the future and it is very much about being human in the age of AI.
We believe that creativity is almost magical. It is about imagination and inspiration. What if underneath what we do intuitively there are some common patterns? Can we uncover those creativity patterns and turn creativity into a more systemized process from a random flow of ideas?

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  • Noah Khan, Regional President of Digital and Innovation, TBWA
  • Toygun Yılmazer, Chief Strategy Officer, TBWA Turkey


Noah Khan, Regional President of Digital andf Innovation, TBWA

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Advertising & Brand Experience
  • Level: Intermediate
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