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SXSW 2020

Influencer Redefined: The Creative Disruption

Mike Hondorp, CMO of Whalar, the first-ever Cannes Lions-winning influencer marketing platform, will be joined on stage by its Chairman, Sir John Hegarty (founder of BBH), Vice Chairman, Bob Greenberg (founder of R/GA), and legend of the industry, Roxanne Taylor (former CMO of Accenture). They'll have a discussion on the creative disruption being driven by collaborations between brands and creators with influence. The shift in consumer behavior towards mobile has unlocked creativity on a global scale, and broader distribution of content has disrupted the traditional ways to be heard. We discuss creativity in influencer marketing and what the inclusion of new and numerous creative voices means for brands and advertising now and in the future.

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Additional Supporting Materials


  1. How to tap into creators to tell authentic and meaningful stories at scale.
  2. How to use technology to scale collaboration and creativity.
  3. Why influencer marketing matters, and why it must be done right.


  • Mike Hondorp, Chief Marketing Officer, Whalar
  • Sir John Hegarty, Co-founder and Creative Director, The Garage Soho
  • Bob Greenberg, Founder and Executive Chairman, R/GA
  • Roxanne Taylor, Board Member, Whalar


Michael Hondorp, Chief Marketing Officer, Whalar

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Level: Intermediate
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