SXSW EDU 2020
Roo - The Inclusive Sex Ed Chatbot for Teens
Description:
Planned Parenthood's sex ed chatbot, Roo, lets teens anonymously ask questions about sex, relationships, puberty and more. Roo's success (770K conversations in 5 months) stems from a judgment-free product and marketing strategy. Students participate in ongoing user testing, and help define the product since day 1. In this talk, dive in to DEI guidelines to design the bot —tone, UX, ethical AI— and go behind the scenes on a companion sex ed YouTube series with a diverse & inclusive cast.
Related Media
Other Resources / Information
Takeaways
- Help create a DEI set of criteria for your sex ed digital products, with gender identity and sexual orientation in mind
- Identify DEI elements in casting (e.g. gender, sexual orientation, skin complexion, able bodied-ness), and setting design (e.g. setting, composition)
- Ensure AI can reduce bias and are representative of all potential users (e.g. socio economic class differences, cultural values)
Speakers
- Ambreen Molitor, Senior Director, Digital Products, Planned Parenthood
Organizer
Ambreen Molitor, Senior Director, Digital Products, Planned Parenthood
SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.
Add Comments