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SXSW 2020

Get Real or Die: How Brands Can Cut The BS & Win

In a world where more brands signal their values in marketing more than ever, consumers are increasingly skeptical. But, buyers are far more likely to be loyal to brands with whom they share common values.

Getting real has never been so urgent as break out consumer product brands are eating our grandfather's brands for lunch with innovative products, authentic messaging the likes of which would have been unheard of just 10 years ago.

Can the Titanics shift course? Or are they all doomed in an ocean of sameness? If they do brave new, authentic waters who can they manage the change from within and externally.

Find out on this compelling panel that will leave you with action steps toward shifting your brand into the real.

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  1. Brands need to embrace authenticity and get real. We'll point to success stories, like Billie Razors, Nike & whatever is current in March.
  2. The days of stock photography and overly produced branding are numbered. Can Titanic brands like P&G or L Brands make this critical shift?
  3. Change is tough. We'll take our audience through the steps of managing change from within brand and corporate teams. Hint: it all starts with you.



Alaina Shearer, Founder, Together in Digital

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Level: Advanced
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