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SXSW 2020

Did You Really Make That Choice?

The sessions will discuss recent reports on how design, interfaces and market powers affect freedom of choices. The panelists will express their view on how design may give a false sense of choice and coerce users into taking decisions that will have a bad impact for them.
Such design tricks (called dark patterns) have been analyzed by the french DPA which showed how this affect consent and the privacy regulation. Similar patterns are used by online retailers to urge users to add items to their shopping bags.
In some instances, the choice is not only affected by the design, but also by the absence of real atlernative. This is the case where dominant actors offers a "take it of leave it" choice.

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  1. How do intefaces and design affect the decisions taken by users online?
  2. What is the interplay between design, interfaces and data protection?
  3. What are the good practices to design interfaces that offer real choices to end-users?


  • Vincent Toubiana, Technologist, Arcep
  • Regis Chatellier, Innovation and Foresight Project Manager, CNIL


Vincent Toubiana, Technologist, Arcep

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Design
  • Level: Intermediate
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