SXSW 2020

US Media Decline: What We Can Learn From Europe


The newspaper industry is in trouble. With most news content available for free on websites and with declining advertising revenues, both publishers and readers are suffering. Readers no longer find the value in paying for journalism, missing the valuable pay-worth service of judgement and curation that journalism institutions used to provide, while publishers suffer from being stuck in advertising based business models that no longer deliver since the rise of ad-blocking technology.

European countries such as Norway, Germany and France have found ways to use new technologies including AI and personalisation to help reaffirm the value of journalism as an important factor for a healthy society. Join this session for a focused look at what American news media can learn from Europe.

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  1. The three successful business models for newspapers beyond advertising.
  2. The past 400 years of media innovation are not lost.
  3. Innovations with AI and data that the US media landscape has yet to adopt.


  • Mary-Katharine Phillips, Media innovation analyst, Twipe


Mary-Katharine Phillips, Media Innovation Analyst, Twipe

Meta Information:

  • Event: SXSW
  • Format: Focus15
  • Track: Media & Journalism
  • Track 2
  • Level: Advanced

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