SXSW 2020

Immersive Design at Fallingwater


Frank Lloyd Wright believed in the power of unifying humanity and nature through architecture and design. As the practice of architectural design moves from the physical world to the digital world, what does mean for immersive designers? How can the principles of organic architecture influence the design of virtual environments?

Find out what VR and AR designers have learned while living completely unplugged at one of the World’s most famous works of Modern Architecture, Fallingwater.

Other Resources / Information


  1. What can a VR designer learn from spending time at Fallingwater and the design theories of Frank Lloyd Wright?
  2. The benefits of VR professionals being unplugged while working in an environment that fosters intimacy, collaboration and intensifies creativity.
  3. By immersing ourselves in a powerful work of architecture, what can be learned about designing multi-sensory experiences?



Ashley Andrykovitch, Curator Of Education, Fallingwater

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: XR
  • Track 2
  • Level: Beginner

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