SXSW 2020

BBC Earth - Factual storytelling with Magic Leap


BBC Earth – Micro Kingdoms: Senses for Magic Leap is a new mixed-reality experience that offers audiences a chance to interactively explore incredible micro habitats from the natural world. This experience will use the unique capabilities of Magic Leap to bring people face to face with inhabitants, revealing the invisible senses that guide their behaviour and help them survive.

Developed by PRELOADED in collaboration with BBC Studios and their Natural History Unit and funded by the Magic Leap Independent Creator Program, the experience follows last year’s BBC Earth: Life in VR, developed by the same team and winner of the 2018 Google Play Award for “Best VR Experience”. In a panel discussion between PRELOADED, BBC Studios and Magic Leap, the creators behind Micro Kingdoms will share key insights, and lessons learnt, from developing this pioneering factual storytelling experience in mixed reality.

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  1. Collaboration: How did you combine the expert knowledge of the Natural History Unit, and the cutting-edge affordances of Magic Leap’s technology, to create an engaging story?
  2. Education: What were the unique challenges of creating a ‘factually correct’ experience in MR compared to other immersive formats?
  3. Design: What are the best design practices for creating a factual storytelling experience that is accessible to audiences that are new to the format?


  • Phil Stuart, Creative Director, PRELOADED
  • Tom Burton, Head of Interactive, BBC Studios Production, BBC Studios
  • Bradley Crooks, Head of Digital Entertainment & Games at BBC Studios, BBC Studios
  • Rebecca Barkin, Vice President, Experience, Magic Leap


Oscar Swedrup, Partnerships Manager, Preloaded

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: XR
  • Track 2
  • Level: Beginner

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