SXSW 2020
Let's Make Media Great...Again
Description:
You've seen the headlines - "Creativity in media is dying thanks to our obsession with data"; "awarded work is full of crap and not even real"; "Good ideas are easy, great ideas get made". In Agency-land, it's easy getting a volume of good ideas, but it's getting harder and harder to transform our great ideas into real world campaigns. As a panel, we want to dig deeply into 4 different perspectives of what constitutes great work; how to transform good ideas into great ideas; how to sell these ideas in to your clients and media partners so they get made and break the inertia inherent in taking a risk; and some clues to bridge the creative/media divide. It sounds so simple, but with creative agencies winning media awards, clearly something isn't working.
Other Resources / Information
Takeaways
- How to start and embed a creative cultural revolution at your agency
- How to identify and further craft good ideas into great game changers
- Some tangible help to keep everyone on-board and aligned when bringing it to market, so you can avoid death by a thousand edits.
Speakers
- Peita Pacey, Head of Strategy, OMD Australia
- Georgina McKinnon, Managing Director, OMD Fuse
- Nigel Douglas, Chief Executive Officer, OMD
Organizer
Peita Pacey, Head of Strategy, OMD Australia
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