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SXSW 2020

How to Secure the Bag: Exploring Untapped Revenue

According to industry, sources artists have been losing out on billions of dollars globally due to inaccurate metadata, be it for 1 song or 50! Today music creators wear multiple hats while juggling the business of music. Due to this pressure, importance of metadata implementation is lost, royalties that may be due are unattainable, and access to information about how & where users are listening to music is limited. When music is streamed, downloaded, broadcast or played live, there are royalties to be collected for the actual performance in a sound recording payable to copyright owners & performers as well as those for songwriters & publishers. Explore untapped revenues you likely aren’t collecting and how to secure your fair share. Money Sounds Good, Right?

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  1. Educate the music community about worldwide royalties that are available and the importance of registering correct & complete metadata for recordings
  2. Demonstrate how to monetize recordings based on international regulations and be included in the billions of royalties that are unclaimed
  3. Provide music creators & representatives the resources required to acquire worldwide royalties with expedited and transparent payments



Shari Hoffman, CEO, Transparence Entertainment Group

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Creating & Monetizing Music
  • Level: Advanced
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