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SXSW 2020

Fan Hacking: Acquiring and Retaining More Fans

How do the top selling artists get new fans? How do they hold onto existing fans? This is the core function of growing a fanbase, yet there isn't a single person on the artist's team dedicated to the sole pursuit of acquiring and retaining new fans. And both of these objectives - getting new fans and holding onto existing fans - can be hacked. Similar to the growth hacking movement happening in silicon valley, the music industry can learn to hack growth in new and innovative ways. Join music and tech professionals as they discuss ways artists are forging innovative paths like multi-variant testing, retargeting, and superfan segmentation to reach fans and keep them insanely happy.

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  1. How can artists use multi-variant testing to optimization fan acquisition initiatives?
  2. How can artists use retargeting to treat different fans differently?
  3. What is the viral loop and can it be hacked to drive referrals from superfans?



Jesse Atwell, Partner, Triple 8 Management

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Creating & Monetizing Music
  • Level: Intermediate
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