Design x Science: Athlete-First Design Thinking

Description:

How was the iconic first Apple mouse developed to break the mold in function and become a symbol for the most innovative brand of our generation? How does the tech behind Adidas Boost’s foam and Reebok’s Liquid Factory find its way into a shoe that not only propels, but looks the way consumers expect from the brand? How does a top-performing helmet found in every NFL locker room across the country provide the most protective innovation and performative benefits, while looking sleek and intimidating on the field?

Somewhere along the way, science and design need to meet in the middle. By utilizing human-centered design thinking, a brand can prioritize the needs of the consumer IRL and find a balance between function, innovation, and beauty. Experts from IDEO, BASF, Reebok, and Xenith discuss athlete-first design thinking.