SXSW 2020

Video Personalization in the Future

Description:

According to Forbes, 90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy. At the same time, 80% of consumers are more likely to do business with a company who offers them personalized experiences. Marry the two together and you get Video personalization at scale. From in-flight video entertainment system to the smart tv in your hotel room, personalized greetings with your name and preferences will soon be a norm. Personalized endings to your Netflix shows to Personalized video ads on your Roku channel is fast becoming a reality. This session will discuss what to expect in the future of video personalization.

Additional Supporting Materials

Takeaways

  1. Customers Expect Personalization. As per Salesforce, 51% of consumers expect a company to anticipate their needs and make relevant suggestions.
  2. When planning video campaigns, think about personalization opportunities, plan video scripts and storyboards with personalization placeholders.
  3. Define clear boundaries and follow user privacy laws or concerns when creating personalized advertising.

Speakers

Organizer

Rav Mendiratta, Ceo, SocioSquares

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Beginner
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