SXSW 2020

XR: Bike Safety, Music and Bubiko Foodtour


Shared personal experiences and research on AR's impact upon three different areas: bicycling/traffic safety, the music industry and AR character-based movie making. The similarities shared by these diverse area give a better understanding of the opportunities -- and the challenges -- of AR.

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  1. Awareness of a variety of existing international AR applications; as well as a forecast of AR developments in bicycling, music and movie making.
  2. An understanding of the challenges in using AR to improve traffic safety for bicyclists, drivers, pedestrians, ebikes and AVs.
  3. The story of the AR character called Bubiko Foodtour provides information about the Asian AR scene, as well as lessons for all startups, AR or not.


  • Stephen Black, producer/writer/visual artist, self


Stephen Black, Producer/Writer/Visual Artist, N/A

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: XR
  • Track 2
  • Level: Advanced

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