Mind Your Business: How Brands Should Use Our Data
It is estimated that 1.7 megabytes of data will be created every second by each person in 2020. Our future will be shaped by technology that leverages data in increasingly powerful and sophisticated ways. Yet the current technologies and business models are ill-equipped to scale and meet changing consumer expectations.
The power of technology is unlocking a shift in the paradigm, where consumers will want to regain control of their data and expect greater transparency from brands and channels they engage with. This will have far-reaching implications for privacy, regulation, data-driven marketing and personalization, and ultimately will result in new business models. We need new guidelines that address privacy, transparency, and the equitable exchange of data between users and brands.
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Additional Supporting Materials
- We’re living through an information revolution as waves of new technologies transform the way we interact with each other, and do business together.
- Technology platforms are under attack, as regulators step up efforts to limit the use and resale of consumer data.
- To create trust, we need to look at data ethics, which begins where data privacy laws end.
Shanice Graves, Pr Manager, R/GA