SXSW 2020

Designing for Tech You Don’t Get

Description:

Organizations pioneering emerging technology need designers as much as scientists, both as user advocates and creative contributors. For designers, this provides a unique chance to push boundaries and help define the products of tomorrow. But how can designers make these contributions when the technology in question is beyond their understanding? Worse, how can they make their voices heard when the rest of the room is skeptical of the value of design? As designers working in Cloud and Quantum Computing, we live these struggles every day. To help you thrive in the unknown, we will share some concrete strategies that will allow you to quickly understand your domain, communicate effectively across knowledge divides, and make valuable contributions to highly technical teams.


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Takeaways

  1. Learn why designers need to be in teams that work on highly complex products and the common challenges they face in such teams.
  2. Strategies to help designers and leads expand their roles to work effectively with highly technical individuals that are skeptical of design.
  3. Unpack the opportunities that exist for you and your design team to impact the underlying technology and earn a seat at the decision-making table.

Speakers

  • Mrinali Kamath, User Experience Lead - Integrated buying experience. , IBM Cloud
  • Julianna Murphy, User Experience Design Lead - IBM Quantum Computing, IBM

Organizer

Mrinali Kamath, User Experience Design Lead - Integrated Buying Experiences, IBM Cloud


Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Design
  • Track 2
  • Level: Beginner


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