SXSW 2020

The Farmers Behind Your Fresh Food


Food is absolute - 100% of us eat. While food is fuel, it is also a feeling - central to fun, family and friends. No wonder we expect a lot from our farmers! Good news: today’s consumers and growers WANT THE SAME THINGS…delicious fresh foods, produced safely and sustainable for people and the planet. Learn about the challenges, rewards and innovations today’s farmers face in the pursuit of bringing you delicious, fresh food in a sustainable manner. Your mind – and your senses – will be blown.

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  1. Knowledge: Appreciate what motivates today’s growers, and how those motivations mirror yours.
  2. Evaluation: Be able to critically assess today’s media and other coverage of food production, to get to the truth.
  3. Application: Hone skills to meaningfully communicate with and influence growers.



Cynthia Neal, Content Manager, Science & Technology, PMA

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Connection & Culture
  • Track 2
  • Level: Intermediate

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