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SXSW 2020

Storytelling in the era of screens specialization

Specific storytelling about specific topics for specific screens. This summarizes the challenge faced by non-dominant and cultural media. Those media have the purpose to promote contents with a strong author point of view and to make room for what is not pure entertainment, in an audiovisual landscape where you have to create events if you want to be seen. Forms and screens are levers in an editorial line able to impact audiences on specific themes. We will see it during this presentation with concrete examples from the european and public culture channel experience ARTE, like the way to reach (new) audience through forms that are in phase with usages online (on social networks, vidéo gaming) or the use of new technologies to renew the look on the heritage culture (immersive storytelling).

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  1. Keys to spread culture at the time of screens specialization.
  2. Explore the paths (storytelling events, video games, VR…) to maximize the impact on the public and compete with the kings of the attention economy.
  3. Concrete examples of what can be done to create events for smaller communities by using platforms and their specificities as tools.



Gilles Freissinier, Head of digital, ARTE France

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Experiential Storytelling
  • Level: Advanced
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