SXSW 2020
Swiss Army Marketing; a Chat with NBA CMOs
Description:
It wasn’t long ago that marketing in the NBA meant buying a billboard for season tickets on a highway and calling it a day. Today, CMOs must be data-driven decision makers, experts on customer experience, social media superstars and masters of storytelling. Hear from the CMOs of the Miami Heat, Minnesota Timberwolves, Philadelphia 76ers and the Portland Trail Blazers on how they stay on top of it all. They’ll talk about what it means to market their teams in 2020, how it’s changed over the years and how that change will only keep accelerating. They’ll talk about engaging the next generation of basketball fans, intertwining pop culture with basketball and how they continue to evolve in the most innovative sports league in the world.
Additional Supporting Materials
Takeaways
- How we are thinking about cultivating the next generation of fans in an environment of intense competition and emerging technology.
- How we value and distribute our content in an environment with so much fragmentation.
- How we build partnerships to reach new fans while staying relevant to an older generation of NBA fans
Speakers
- Dewayne Hankins, Chief Marketing Officer, Portland Trail Blazers
- Katie O'Reilly, Chief Marketing Officer, Philadelphia 76ers
- Mike Grahl, Chief Marketing Officer, Minnesota Timberwolves
- Michael McCullough, Chief Marketing Officer, Miami Heat
Organizer
Dewayne Hankins, Chief Marketing Officer, Portland Trail Blazers
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