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SXSW 2020

XR & Brands: Advertising In Four Dimensions

We are at just the beginning of the evolution of Virtual Reality and Augmented Reality branded content and advertising. This session will review the best-in-class advertising campaigns of 2019-2020 and dive into what is possible in 2021 and beyond, as the technology allows users to enter another dimension of branded engagement.

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Takeaways

  1. What are the best VR/AR campaigns of 2019-early 2020
  2. Where are the creative advertising opportunities in XR for 2020-2021
  3. What is coming next for XR marketing and advertising in 2022 and beyond

Speakers

Organizer

Samantha Wolfe, Founder, We Are Phase2

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: XR
  • Level: Intermediate
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