SXSW 2020
Farm to Tablet: Build Locally Relevant Global Apps
Description:
Global tech companies could use a little dose of the Farm to Table movement - a deeper focus on sustainability and the local experience. Many companies often try a one-size-fits-all approach to product design and development, which can be risky with a global user base. Understanding the cultural nuances and mental models of how people in each locale interact with technology is crucial to creating a product that works for everyone. Failure to localize and test usability within each market can lead to the loss of trust with users and a permanent impairment of business metrics. Join us as we describe the benefits of incorporating local UX research into your global strategy, dive into best practices of product design, and share insights we have learned from launching products around the world.
Other Resources / Information
Takeaways
- A/B testing tells you the what - not the why. To design for your global users, you need to research and test locally in each market.
- How do you properly prepare and conduct usability testing across multiple locales
- What we learned about our biases and assumptions after international usability testing
Speakers
- Joie Chung, Sr. Design Manager, UX Lead, Vrbo
- Owais Siddiqui, Senior Manager, Product Management, Vrbo
Organizer
Joie Chung, Sr. Design Manager, Vrbo
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