SXSW 2020

Augmented Reality and Food: The Future of Dining


It’s time to tackle the 100-year old problem facing restaurants and dining: why are beautifully crafted dishes reduced to just a few typed words on a menu? This panel discusses the recent breakthroughs in Augmented Reality that allow for the stunning recreation of dishes in AR, research we’ve conducted with the Universities of Oxford, New Castle and New South Wales on craveability through this new medium, and the implications these findings will have on the future of dining.

Join our expert panel of thought leaders and pioneers in technology, academia and dining as we discuss the consequences of our findings, the impending shift in consumer behavior and the impact it will have on the entire restaurant industry.

Related Media


  1. Understand how and why craveability increases when patrons view dishes in 3D instead of traditional menus and photographs
  2. Discover how Augmented Reality can showcase food transparency and sourcing during a dining experience
  3. Learn how top restaurants like Panera are adapting their cafés to prepare for an AR-first world



Matt Maher, President, M7 Innovations

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate

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